If you are planning an event, printed promotional materials are a must! From flyers to postcards and banners, printed materials will help promote your event in ways that digital marketing cannot. These print pieces help to create buzz for the event and get people excited about attending. Printed promotional materials can also be handed out at the door of your venue or given to attendees as they walk in to further inform and educate them about your business.
This is also essential because print media is cheaper than other forms of advertising media such as radio ads or TV commercials. Plus, print media tends to have a higher return rate – meaning people read it and keep it.
Always Remember This
Promotional material needs to be unique and eye-catching. If not, the recipients will just toss it in the garbage without giving it a second thought. You want people to notice your event so that they will reserve their spot or buy tickets now instead of waiting until after you’ve already sold out. You must instantly grab their attention and make them feel excited about buying tickets for your event.
Here are a few tips to make your promotional material eye-catching and unique and help you represent yourself as a true professional.
Invest in a Professional Design for Your Promotional Material
Your unique design is the first thing that someone notices. Professionally designed promotional material will help grab people’s attention and encourage them to engage with the information shared about your event and business. With a professional design, people will also be more likely to share your event with their friends and family. If you want to make a lasting impression on your audience, invest in a quality design.
Offer an Exclusive, Limited Time Deal in Your Promotional Material
Promotional materials are a great way to sell your product or service. The importance of expiration dates in promotional material cannot be overstated, as they entice the reader to act fast and remain engaged with what is being advertised. A limited-time offer is a good incentive for the reader to make an impulse decision.
Don’t Hesitate to Print Your Promotional Material in Different Shapes and Sizes
When you’re looking to make promotional materials for an event, one thing that you might not consider is printing promotional material in different shapes and sizes. However, there’s a good reason why you should try it. It will help differentiate your promotional materials from the competition, and it will also look more professional.
Furthermore, people are instantly attracted to promotional material that is different from what they are used to seeing. As a result, you’re likely to have more success at getting attendees or customers coming through the door.
Add Texture to Your Promotional Material
When promotional materials are printed for an event, the lack of texture can make them feel and look very bland. There is no way to add a high level of detail or even color if you use traditional printing methods like offset lithography (old-fashioned) or digital printing. This means that promotional material needs something else to stand out, such as embossing and debossing.
Embossing is a process that pushes ink away from the paper to create raised surfaces. This can be applied to promotional material such as business cards, letterhead printing, postcards, brochures, and more. Embossing also makes text easier to read because of increased contrast.
Debossing is the opposite of embossing. Instead, it pushes ink down into paper to create a sunken surface and can be applied to the same articles mentioned above. Debossed areas are often used for text because debossing creates a contrast that makes them easier to read.
The promotional materials you print for your event will reflect the quality of your company and show potential clients how much care you put into making sure that they have a great experience.
At Dot Graphics Inc, in Phoenix, AZ, our experts are ready and available to discuss all your promotional requirements and help you find a workable solution that fits your budget. For more information about our print and design company and the services we offer, contact us today and get your free quote!