The recent innovations and enhancements in various technologies have made a considerable impact on almost all business domains. With brands competing for our attention on social media, TV ads, and billboards, print marketing has become a very effective way to generate brand awareness. Here are some trends that we think will dominate the rest of 2021:
1) Print Marketing Will Become More Personalized
As technology advances and more people adopt online shopping habits, personalized printing becomes an increasingly important part of any successful marketing campaign. Instead of just providing your customers with a generic product catalog or brochure, you can now give them something they’ll want to read! This trend will continue in the following years as well. Brands are already using data and spending patterns to categorize different marketing segments.
2) Laser Cutting
Laser cutting is becoming an increasingly popular trend in the printing industry. Laser cutting offers a distinct style giving an elegant and trendy look to holiday or invitation cards. The technique allows printers to effectively outline even the most complicated design details with a significant textured effect. Professional printing companies like Dot Graphics Inc in Gilbert, AZ, use the latest technologies to deliver amazing results.
3) Increased Recycling
This is a trend that is sure to be on the rise. With all of the new technological advances, it’s easier than ever for people to recycle products. This trend will continue in the following decade as printing and digital experts move to adopt more eco-friendly solutions.
The commercial printing industry was known for paper waste due to a lack of recycling; we are now at the point where we can recycle paper and other substrates along with plastics, metals, fibers, even food!
Many printing companies started as small printing or copy franchises; however, the tech-savvy entrepreneurs have branched out to other areas of the printing industry. For example, they may also offer graphic designing services or create websites. Companies now also provide printing services for enterprises and other organizations.
The future of printing is about diversification – the more products you offer, the better it will be for your business. This trend can also reduce costs as printers only need a small staff with broad skill sets to keep up with orders from different industries.
5) Access to Multiple Artwork Sources
The internet has made it easier for print shops to access multiple artwork sources. You can use open-source online tools such as Google Image Search, Bing Images, and Adobe Stock to find the perfect photo or illustration.
The printing world is changing for the better, and you can hop on the bandwagon to enjoy creative returns. If you’re looking for custom printing in Gilbert, then Dot Graphics Inc is the right choice for you. We provide our customers with specialized printing and marketing plans, helping you get your voice heard all over with creative and breath-taking banners. You can get a free quote for our services now and enjoy quality results.