During the last decade, marketing channels have significantly changed. A variety of digital media platforms have changed the way marketers approach prospective customers. Traditional paper-based or offline marketing has taken a back seat. Does this mean people will stop receiving direct mail in the near future? Not necessarily! Direct mail may have lost ground to its snazzier digital competitors, but it is very much alive.
If you are a marketer thinking about ditching direct mail marketing in favor of other options, we will give you more than a few reasons to reconsider. But let’s first see what the statistics say. According to Fundera,
- 70% of consumers feel that direct mail is more personal than other channels.
- 54% of consumers say they want to see direct mail in their mailbox.
- Up to 90% of recipients may open the mail.
- A whopping 42% at least scan the direct mail.
- Direct mail response rates are up to nine times higher than the other advertising options.
With those statistics, we’re sure that we have made you think about direct mail in a new light. When you plan a direct mail campaign in Mesa, AZ, Dot Graphics Inc can provide you with extremely attractive advertising material and custom printing.
Here are four reasons you should NOT ditch direct mail just yet.
Four Reason to Include Direct Mail in Your Marketing Strategy
1. You can Reach the Unreachable through Direct Mail
Since marketing has primarily shifted to digital platforms, it has become easier to reach a wider audience. But it has also excluded a significant segment of the US population from the advertising mainstream. We mean the seniors! Although more seniors than ever are using the internet and social media, still the numbers are much lower than other groups. There are over 53 million seniors in the US, and a large number of them don’t use the internet. So, direct mail is the key to reaching their eyes and wallets.
2. Surprisingly High ROI (Return on Investment)
According to marketingcharts.com, direct mail has a median ROI of 29%. This figure places it in the third spot after email and social media, and it is significantly higher than paid online search.
3. Direct Mail Gets Attention
You receive dozens of emails, Facebook offers, and other advertisements through social media. What do you do? If you are like most people, you forget about most of these advertisements within minutes.
Direct mail doesn’t face this fate; when people grab a stack of mail from their mailboxes, they at least scan each piece before throwing away the unwanted mail. Therefore, direct mail has a far better chance of being seen.
4. Direct Mail Has Less Competition
Becoming visible among an ocean of marketing offers through digital channels has become a significant challenge in marketing. Direct mail doesn’t face this challenge. Relatively fewer marketers use it; therefore, if you use direct mail, you have a better chance of getting noticed.